Small Business Email Marketing Tips

E-mail marketing blue puzzle pieces

E-mail marketing blue puzzle pieces

Email marketing is an effective tool to reach out to customers without spending too much money. However, it’s not easy to get email addresses of potential customers or convince them into sharing their addresses. The following tips may help with email marketing for small businesses:

• Make subscribing to your site or newsletter easy. Have a signup form on your site’s homepage, Facebook page, or any other destination your customers flock to the maximum.

• Enlighten customers on the features and benefits they’ll get via a subscription. Company updates, president letters, ecommerce sales, weekly tips, or daily deals – ensure your customers are in the know.

• Make sure your newsletter design complements your brand. If your email campaigns are based on a template, customize it to accommodate your company logo and colors in the header. Ensuring consistency across emails will create a sense of familiarity within customers.

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