Retail businesses that are not adapting to retail mobile technology are falling behind the curve. These technologies are shaping consumer behavior and their shopping. With online retailers slowly becoming the chunk of the retail industry in most markets, there are certain things traditional retail firms can do to stay relevant.
Traditional retail companies must get an app. A good mobile application isn’t just a platform for purchasing items. It should also offer a personalized experience, which relates to both consumer interests and provide details about the items on the shelf.
Make the app push-based and not pull-based. Traditional apps waited for inputs from the user to display information. Modern apps have intelligence built-in that learns customer behavior and shopping patterns and notifies them with recommendations of interest to buyers. Modern retailers should consider getting a more proactive app. There are also beacons that could be used for displaying adverts customized to a particular shopper’s interests and preferences.