A good native advertising strategy is all about understanding your audience. To “unlock” a market, you need to grasp how the people involved think. Simply put, you must imagine yourself in the shoes of the person you’re trying to reach.
This goes beyond making the ads fit the device format. For example, if you’re working with a mobile format, you must also consider the kind of content your audience expects. Making your images fit the screen is not enough. The message behind the picture is very important.
Spend some time browsing through regular content on the platform you want to advertise on. See what happens naturally. As you observe the natural interactions, you get a better idea of what your audience will respond to. Feel free to experiment. Sometimes trial and error is the best way to discover your winning ad.